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Paid Traffic

Keywords & Ads

Keyword groups to build your campaigns from, a negative list to stop wasted clicks, and ad copy that already fits the character limits. Read the four rules first: they keep your ads approved and your account safe.

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Four rules before you spend a penny

Brand terms: ask Andrew first

Don't bid on "Amazing Self" or any of its product names (Amazing Journey Sessions, Abundant Wealth Series), or put the name in your ad's headline or display URL, unless Andrew has said yes in writing. Email affiliates@amazingself.com. Don't bid on other companies' names either, such as Mind Movies, Simpleology or Marie Forleo.

Be careful with direct linking

Most ad networks reject or limit ads that go straight to a hoplink: the link redirects through ClickBank and lands on a different domain from your display URL. Even when it is allowed, a cold click on a long sales page rarely buys.

Send paid traffic to a presell page

Use one of our presell templates on your own domain, add something genuinely useful of your own, and link from there to the sales page. Ad reviewers want a page with real content, and warmed-up readers buy more often.

No promises in ads, and don't point at the reader's problems

No income, weight-loss or health claims, no before-and-after pictures. On Facebook and Instagram, don't write as if you know the reader's situation ("Are you in debt?", "Struggling with your weight?"): Meta rejects ads that assert personal attributes. Talk about the product and the topic instead.

Keyword groups

Put each group in its own ad group so your ads can match the search. Start with phrase and exact match, leave broad match off until you have sales data, and check your search terms report every few days to add new negatives.

Brand termsAsk Andrew first

  • amazing self
  • amazingself
  • amazing self magazine
  • amazing self membership
  • amazing self review
  • amazing self reviews
  • amazingself.com
  • amazing journey sessions
  • abundant wealth series
  • amazing self mark ling
  • amazing self amanda selby

Only with Andrew's written permission. Useful as a list of terms to add as negatives until then.

Magazine and membershipHigh intent

  • self improvement membership
  • personal development membership
  • self improvement magazine
  • personal development magazine
  • self help magazine subscription
  • monthly self improvement program
  • personal growth subscription
  • self improvement program online
  • personal development program
  • online life coaching program
  • holistic self improvement
  • self improvement for beginners

Health and wellbeingProblem and desire

  • how to stop dieting
  • how to never diet again
  • healthy habits motivation
  • motivation to exercise
  • think differently about food
  • body image confidence
  • healthy lifestyle tips
  • how to build healthy habits
  • how to feel better about my body
  • emotional eating tips

Ads for these terms must not promise weight loss. Talk about habits, food and how you think about them.

Wealth skillsProblem and desire

  • money mindset
  • how to get out of debt
  • how to build wealth from scratch
  • wealth creation for beginners
  • financial mindset
  • rich vs poor mindset
  • how to start a business with no experience
  • personal finance for beginners
  • how to reduce debt
  • financial psychology

RelationshipsProblem and desire

  • how to be more attractive
  • how to make friends as an adult
  • adult loneliness
  • how to flirt
  • dating confidence
  • social confidence tips
  • how to meet new people
  • how to improve relationships
  • how to be more confident with women
  • how to be more confident with men

MindsetProblem and desire

  • how to stop procrastinating
  • limiting beliefs
  • how to change your mindset
  • self confidence tips
  • how to stop feeling stuck
  • how to set goals and stick to them
  • how to get out of your comfort zone
  • self belief
  • positive mindset
  • how to stop overthinking

Law of AttractionInterest

  • law of attraction
  • law of attraction for beginners
  • guided visualization
  • visualization for success
  • manifestation for beginners
  • law of attraction videos
  • morning visualization
  • vision board ideas
  • how to manifest your goals
  • guided visualization videos

Self-improvement in generalBroad, test carefully

  • self improvement
  • personal development
  • self help
  • personal growth
  • how to improve yourself
  • how to change your life
  • how to be happier
  • life balance
  • best self help
  • become a better person

Social and native interestsAudience targeting

  • Personal development
  • Self-help books
  • Law of Attraction
  • Motivation
  • Mindfulness
  • Meditation
  • Personal finance
  • Entrepreneurship
  • Healthy habits
  • Life coaching
  • Podcasts about self-improvement
  • Audiobooks

Negative keywords42 terms

  • free
  • free download
  • pdf
  • pdf download
  • epub
  • torrent
  • crack
  • hack
  • coupon
  • discount code
  • promo code
  • login
  • sign in
  • member login
  • cancel
  • refund
  • jobs
  • job
  • careers
  • salary
  • hiring
  • internship
  • quotes
  • wallpaper
  • meme
  • lyrics
  • song
  • movie
  • get rich quick
  • make money fast
  • mind movies
  • simpleology
  • therapist
  • therapy
  • psychiatrist
  • depression treatment
  • medication
  • diet pills
  • weight loss pills
  • surgery
  • for kids
  • for teens

These searches want something free, a login, a job, a different brand or medical help. None of them buy a $37 membership.

Search ad copy (Google and Microsoft Ads)

Headlines are 30 characters or fewer and descriptions 90 or fewer, counted on this page. None of them use the brand name, so they are fine for general keywords. Load them into a responsive search ad and let the platform test the mix.

Headlines

#HeadlineLengthCopy
1Health, Wealth, Love, Mindset29/30
2Work on 4 Areas at Once23/30
330 Minutes a Week for You25/30
4Monthly Self-Help Magazine26/30
5First Issue: Over 140 Pages27/30
6Expert Interviews Each Month28/30
7Audio Plus Full Transcripts27/30
8Money Skills, Step by Step26/30
9Videos for Total Beginners26/30
1060-Day Money-Back Guarantee27/30
11$37 a Month, Cancel Any Time28/30
12Beyond the Self-Help Shelf26/30
13Personal Growth Membership26/30
14Read, Listen and Watch22/30
15Bonus: Marie Forleo Interview29/30

Descriptions

#DescriptionLengthCopy
1A monthly magazine, expert interviews and money-skills videos. Try it 60 days risk-free.88/90
2Health, wealth, relationships and mindset in one membership. $37 a month, cancel any time.90/90
3Give it 30 minutes a week. Each month brings a new magazine, an interview and two videos.89/90
4A first issue of over 140 pages on health, wealth, relationships and mindset.77/90
5Learn wealth-building skills with Mark Ling: two step-by-step videos every month.81/90
6One-on-one expert interviews each month, with the audio and a full written transcript.86/90
7New members get 6 guided visualization videos and a bonus Marie Forleo interview.81/90
8Tired of self-help books you never finish? This one turns up again every month.79/90

Native ads (Taboola, Outbrain, MGID and similar)

Native ads look like article recommendations, so they work best pointing at the Article Presell. Each set has a headline, a description and a picture idea.

Why Self-Help Stops Working Around Chapter Four

A book ends and the motivation goes with it. Here is how a monthly membership keeps topping it up.

Picture: A shelf of self-help books with bookmarks stuck a third of the way in, warm side light.

A 30-Minute Weekly Habit for People With No Time

One magazine, one expert interview and two videos a month, covering health, money, relationships and mindset.

Picture: A parent at a kitchen table reading on a tablet with a coffee, early morning light, real home.

Health, Money, Love, Mindset: Why Fixing One Isn't Enough

When one area slips the others follow. A different way to work on all four, with a 60-day money-back guarantee.

Picture: Four simple photos in a grid: breakfast bowl, savings jar, couple laughing, person journalling.

Test small, then grow

  • You earn about $22.20 on a first month ($37 at 60%) and about $18.50 for each month a member stays (50% recurring), before ClickBank's own fees.
  • Break-even on the first month alone: if 1 in 100 visitors buys, you can pay up to about 22 cents a click. Work it out from your own numbers once you have them.
  • Count rebills only after you have seen how long your own buyers stay. Until then, plan on the first month.
  • Start with a small daily budget, change one thing at a time (keyword group, ad, or page), and give each test enough clicks to mean something before you judge it.
  • Neither Amazing Self nor ClickBank can promise that a campaign will be profitable. You are responsible for your ad spend and for ads that get disapproved.