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Emails

Email Swipes

31 ready-to-send emails for your own list, grouped into sequences. Each one has three subject lines, a preheader, one line for you to make it personal, and your hoplink already in place.

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Before you send

  • Which to send when. New to your list? Send the 5-email introduction sequence, one a day or every other day. Then use the area email that fits your audience, and the bonus and guarantee emails for people who clicked but did not join. The story and short emails work any week. The month-inside story sequence and the magazine article series suit readers who did not join after the introduction; end any series with "Last word".
  • Swap the merge tag. {first_name} is a placeholder. Change it to your autoresponder's tag, for example {!firstname_fix} in AWeber or *|FNAME|* in Mailchimp.
  • Make it yours. Replace the yellow line in each email with one honest sentence of your own, and sign with your name. Never claim results you have not had.
  • Get into the inbox. Ask your subscribers to add your sending address to their contacts, and send from your own domain with SPF, DKIM and DMARC set up.
  • Two ways to copy. "Copy email" keeps the formatting and the link for HTML editors. "Copy as plain text" gives a clean text version with the full link written out.
  • Keep the disclosure line near the link in every email.

Your own opted-in list only. Never send these to people who did not ask to hear from you, and follow CAN-SPAM and your own country's email laws. Spammers are reported to ClickBank and banned from promoting Amazing Self.

Introduction sequence 5 emails

For a list that has not heard of Amazing Self yet. Send one a day, or one every other day. Each email covers one part of the membership, so people who skip one still get the whole picture.

1The four-area ideaDay 1
Subject 1:Something I came across
Subject 2:Four parts of life, one monthly read
Subject 3:Why most self-help only fixes one thing
Preheader:Health, money, relationships and mindset, covered side by side every month.

Hi {first_name},

Most self-help sticks to one subject. A diet book is about food. A money course is about money. A dating book is about dating.

Real life doesn't sort itself into boxes like that. When money is tight, you sleep badly. When you sleep badly, you snap at the people you love. Do that often enough and you start to believe you are the problem.

That's why Amazing Self caught my eye. It's a monthly membership that covers four areas at once: Health, Wealth, Relationships and Mindset.

Each month you get a magazine with a section for each area, a one-on-one interview with an expert, and two video lessons on building wealth from Mark Ling.

[Add one honest line about why you're sharing this]

It's edited by Amanda Selby and Mark Ling, and the idea is that you give it about 30 minutes a week. That felt realistic to me.

Have a look at what you get each month

Over the next few days I'll tell you a bit more about each part.

Talk soon,
[Your name]

P.S. It's $37 a month, you can cancel any time, and there's a 60-day money-back guarantee, so you can read the first edition before you make up your mind.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

2Inside the magazineDay 2
Subject 1:A few article titles that made me stop
Subject 2:What is inside the Amazing Self Magazine
Subject 3:Debt, diets, dating and belief
Preheader:A quick look at the contents page, which says more than any sales pitch.

Hi {first_name},

Yesterday I mentioned Amazing Self. Today I want to show you what you actually read each month, because a contents page tells you more than any sales pitch.

The magazine is the heart of it. The first edition runs to over 140 pages, split into four sections: Wealth, Health, Relationships and Mindset.

Here are some of the article titles:

  • Getting Out From Under the Debt Boulder
  • Wealth Creation 101
  • How to Lose Weight by Thinking Differently About Food and Exercise
  • How to NEVER Diet Again
  • 6 Ways to Be More Attractive Right Now
  • Manage Your Beliefs, Master Your Life

You don't have to read it cover to cover. Start with the section that matters most to you this month and leave the rest for later.

[Add one honest line about why you're sharing this]

See everything that comes in the magazine

Talk soon,
[Your name]

P.S. Tomorrow I'll tell you about the monthly interviews. They come with a written transcript, so you can read them if you would rather not listen.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

3The monthly interviewDay 3
Subject 1:A one-on-one interview, every month
Subject 2:What Mark Joyner talks about
Subject 3:If you would rather listen than read
Preheader:Each month one expert sits down for a one-on-one interview. Audio plus transcript.

Hi {first_name},

Some people learn best by reading. Others need to hear a real person explain how they think.

Amazing Self gives you both. Alongside the magazine, every month you get an Amazing Journey Session: a one-on-one interview with a personal development expert, as audio with a full transcript.

The first presenter is Mark Joyner, the best-selling author who founded Simpleology. His session is about building wealth and reaching your life goals.

What I like about interviews is that you hear the thinking behind the advice, not only the advice. You can play one on a walk or in the car, then go back to the transcript for the parts you want to keep.

[Add one honest line about why you're sharing this]

Read about the Amazing Journey Sessions

Talk soon,
[Your name]

P.S. New members also get a bonus session with Marie Forleo on mastering your health, wealth, relationships and mindset. I'll say more about that soon.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

4The money lessonsDay 4
Subject 1:Two money lessons a month
Subject 2:Money skills nobody taught us at school
Subject 3:Mark Ling's monthly videos
Preheader:Step-by-step video lessons, made for people with no previous experience.

Hi {first_name},

Plenty of people feel a little embarrassed about money. Not because they are careless, but because nobody ever sat them down and explained how it works.

That's the gap the Abundant Wealth Series is there to fill. Every month Mark Ling, co-editor of Amazing Self, records two video presentations on building wealth. He goes step by step, and they are made for people with no previous experience.

They sit alongside the Wealth section of the magazine, which covers residual income, reducing and clearing debt, your own money psychology, and building an investment portfolio whether you start with $100 or $100,000.

To be clear, this is education. It won't make money for you. It teaches you how money works so you can make better choices with yours.

[Add one honest line about why you're sharing this]

See what the Abundant Wealth Series covers

Talk soon,
[Your name]

P.S. The membership is $37 a month and you can cancel any time.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

5Who it is forDay 5 or 6
Subject 1:Who Amazing Self is (and is not) for
Subject 2:A quick yes or no
Subject 3:My last note about Amazing Self
Preheader:If one of these sounds like you, it is worth five minutes of your time.

Hi {first_name},

This is my last email about Amazing Self for now, so I'll keep it simple.

It's probably a good fit if you:

  • feel stuck, or feel that everything is just "okay"
  • keep setting goals and losing track of them
  • tend to put things off and then feel bad about it
  • want help with more than one part of your life at the same time

It's not for you if you want a quick fix. It's a monthly read, built around giving it about 30 minutes a week.

Each month you get the Amazing Self Magazine (Health, Wealth, Relationships and Mindset), a one-on-one expert interview, and two wealth video lessons from Mark Ling. New members also get six guided visualization Mind Movies and a bonus interview with Marie Forleo.

[Add one honest line about why you're sharing this]

Take a look at Amazing Self

Talk soon,
[Your name]

P.S. It's $37 a month. If you join and it isn't right for you, the 60-day money-back guarantee means you can ask for a full refund.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

A month inside Amazing Self 5 emails

Walks your reader through one month as a member, week by week, so they can picture using it before they buy. Send one every two days. Use it instead of the introduction sequence for a list that likes stories more than feature lists, or a few weeks after it for people who did not join.

6Week one: the magazine arrivesDay 1
Subject 1:What would you read first?
Subject 2:Over 140 pages, and where to start
Subject 3:The first evening with a new magazine
Preheader:A walk through one month of Amazing Self, starting with the first evening.

Hi {first_name},

Over the next week or so I want to try something a little different. Instead of listing what a membership includes, I'm going to walk you through what one month of it looks like, week by week.

It's called Amazing Self, and every month it covers four parts of life: your health, your money, your relationships and your mindset.

Week one starts with the magazine. The first edition runs to over 140 pages, so the obvious worry is that it sits there unread, like the last book you bought with the best of intentions.

The way round that is to skip reading it in order. You open the contents, find the section that matches whatever is bothering you most this month, and start there. If money is keeping you up at night, that might be an article called "Getting Out From Under the Debt Boulder". If it's your weight, it might be "How to NEVER Diet Again".

One article on one quiet evening is all week one asks of you.

[Add one line about which section you would open first, and why]

Have a look at the contents of the first edition

Talk soon,
[Your name]

P.S. In my next email I'll tell you about week two, which you can do with your headphones in.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

7Week two: an interview on a walkDay 3
Subject 1:Headphones in, phone in your pocket
Subject 2:Week two of a month with Amazing Self
Subject 3:What Mark Joyner talks about
Preheader:Each month an expert sits down for a one-on-one interview, with a transcript to keep.

Hi {first_name},

In my last email I walked you through week one of an Amazing Self month: one article from the magazine, chosen for whatever matters most to you right now.

Week two is easier still, because you can do it while you're doing something else.

Every month members get an Amazing Journey Session, a one-on-one interview with someone from the personal development world. It comes as audio with a full written transcript.

The first one is with Mark Joyner, the best-selling author who founded Simpleology. It's called "How to get Wealth and Achieve all your life goals".

So picture week two like this. You put your headphones in for a walk, a drive or the washing up, and you listen to someone who has built something explain how they think. Later, if a line stuck with you, you find it in the transcript and write it down somewhere you'll see it.

[Add one line about when you would listen: on a commute, a walk or at the gym]

Read about the Amazing Journey Sessions

Talk soon,
[Your name]

P.S. Week three is about money, and it comes from Mark Ling, one of the two people who edit Amazing Self.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

8Week three: two lessons on moneyDay 5
Subject 1:Week three is about money
Subject 2:Two videos and a notebook
Subject 3:What Mark Ling teaches each month
Preheader:Mark Ling's two monthly video lessons, made for people starting from scratch.

Hi {first_name},

So far in this walk through an Amazing Self month we've had one magazine article in week one and an expert interview on a walk in week two.

Week three is when you sit down with a notebook.

Every month Mark Ling, co-editor of Amazing Self and the wealth creation expert on the team, records two video presentations for members. They're called the Abundant Wealth Series. He goes step by step, and the lessons are made for people with no previous experience.

They sit alongside the Wealth section of the magazine, which covers residual income, clearing debt, your own money psychology and building an investment portfolio, whether you start with $100 or $100,000. The first edition even has an article called "11 Critical Differences Between Rich and Poor".

This is education, so what you do with it is up to you, and results vary from person to person. What you get is a clear, regular lesson on how money works from someone who built his own wealth from the ground up.

[Add one line about what you would most like to understand about money]

See what the Abundant Wealth Series covers

Talk soon,
[Your name]

P.S. Week four is the quietest week of the month. I'll tell you about it in a couple of days.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

9Week four: picture where you are headingDay 7
Subject 1:The quietest week of the month
Subject 2:Six short videos and a look back
Subject 3:Week four of a month with Amazing Self
Preheader:The bonus Mind Movies, the Marie Forleo interview and a look back at the month.

Hi {first_name},

This is the last week in our walk through a month with Amazing Self, and it's the quietest one.

New members get six Guided Visualization Mind Movies as a bonus. They're short videos built around the Law of Attraction, made for the moment when you want to picture clearly the life you're working towards.

Week four is a good time for them. You've just spent three weeks reading, listening and learning, and this is when you stop for a moment and look at where all of it is taking you.

There's also a bonus interview with Marie Forleo called "How to Achieve Mastery of your Health, Wealth, Relationships and Mindset". Marie calls herself a "multi-passionate" entrepreneur, and her session pulls all four areas of the membership together, which makes it a natural way to finish the month.

Then the next edition arrives, and you pick a new place to start.

[Add one line about the one thing you would picture first]

See the bonuses that come with membership

Talk soon,
[Your name]

P.S. I'll send one more short note about this, covering what most people ask about first: the price and the guarantee.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

10The price, and 60 days to decideDay 9
Subject 1:What a month of this costs
Subject 2:$37, and 60 days to decide
Subject 3:The question I saved for last
Preheader:$37 a month, cancel any time, and a 60-day money-back guarantee.

Hi {first_name},

Over the last few emails I've walked you through one month as an Amazing Self member: an article in week one, an interview in week two, Mark Ling's money lessons in week three and the visualization videos in week four.

The next thing most people want to know is what it costs.

Amazing Self is $37 a month. You're billed monthly and you can cancel any time.

It also comes with a 60-day, 100% money-back guarantee. The editors say that if the first edition doesn't live up to everything they promise, they insist you ask for a full refund, no questions asked.

Sixty days is enough to live through the whole month I've just described, and a good part of the next one. So the fairest way to decide is to try a month and see whether you actually use it.

[Add one honest line about why you think it is worth a try]

Start your first month of Amazing Self

Talk soon,
[Your name]

P.S. If you join and decide it isn't for you, you ask for your refund through the online contact form within the 60 days.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

Area by area 3 emails

Pick the one that matches what your list cares about most, or send all three a few days apart after the introduction sequence.

11Health: thinking differently about foodHealth or fitness lists
Subject 1:You have probably tried the diet already
Subject 2:A different angle on food and exercise
Subject 3:How to never diet again (an article)
Preheader:The Health section starts with how you think, not with what is on your plate.

Hi {first_name},

If you have ever started a diet on a Monday and given up by Thursday, you are in very large company.

The Health section of the Amazing Self Magazine starts somewhere else. One of its articles is called "How to Lose Weight by Thinking Differently About Food and Exercise". Another is "How to NEVER Diet Again".

The section is written by people like Tracey Trimmer, author of The Trimmer Method. It covers nutrition, exercise, motivation, body image and eating habits, and it takes a hard look at the latest diet fads and exercise crazes.

The work is still yours to do, and the section gives you a fresh way to look at it.

Health is one of four sections, so the same issue also covers money, relationships and mindset.

[Add one honest line about why you're sharing this]

Read more about the Health section

Talk soon,
[Your name]

P.S. Results vary from person to person. Please talk to your doctor before you change your diet or exercise in a big way. The magazine is general reading, not medical advice.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

12Wealth: the debt boulderMoney, business or frugal-living lists
Subject 1:The debt boulder
Subject 2:Money skills nobody taught us
Subject 3:Wealth Creation 101, one page at a time
Preheader:Practical money reading, plus two video lessons a month.

Hi {first_name},

There's an article in Amazing Self called "Getting Out From Under the Debt Boulder". I like the title, because that's exactly how debt feels. It sits on you, and every month it seems a little heavier.

The Wealth section of the magazine is built around problems like that: reducing and clearing debt, understanding your own money habits, residual income, and the basics of building wealth. One article is simply called "Wealth Creation 101".

On top of the magazine, Mark Ling records two video lessons a month in the Abundant Wealth Series. They go step by step and assume you are starting from scratch.

None of this is a get-rich plan, and nobody can promise you a result. It's a steady monthly education in how money works, written for normal people.

[Add one honest line about why you're sharing this]

See the Wealth section and the video lessons

Talk soon,
[Your name]

P.S. Membership is $37 a month. If it doesn't earn its place in your budget, the 60-day guarantee gets you a full refund.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

13Relationships and mindsetDating, relationship or personal growth lists
Subject 1:Friends, dating and the voice in your head
Subject 2:The part of self-help that starts inside
Subject 3:Attitude adjustments (an article)
Preheader:Two sections of the magazine on how you see yourself and how you connect.

Hi {first_name},

How you feel about yourself shows up in every conversation you have, and most of us know it. Knowing what to do about it is the harder part.

Two sections of the Amazing Self Magazine deal with this head on.

The Relationships section is mostly about the romantic side, with articles like "6 Ways to Be More Attractive Right Now" and "Attitude Adjustments for Maximum Magnetism". It also covers making friends, enjoying yourself at parties, and dealing with loneliness as an adult.

The Mindset section is about your thoughts, beliefs and attitudes, with pieces like "Manage Your Beliefs, Master Your Life" and "Easy Ways to Change Your Mindset Right Now". The editors say you need an open mind for this part, and they promise no airy-fairy nonsense.

[Add one honest line about why you're sharing this]

Read about the Relationships and Mindset sections

Talk soon,
[Your name]

P.S. Contributors include relationship author Andrew Rusbatch and self-help writer Mirabelle Summers, alongside the co-editors Amanda Selby and Mark Ling.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

Magazine article series 5 emails

Each email is built around a real article title from the first edition of the Amazing Self Magazine. They tease the article without giving away what is in it, so your reader has a reason to click. Send them a week apart, or pick the one or two that suit your list best.

14Article: Getting Out From Under the Debt BoulderMoney, debt or frugal-living lists
Subject 1:That heavy feeling when the statement arrives
Subject 2:The best name for debt I have seen
Subject 3:Getting out from under the debt boulder
Preheader:One article from the Wealth section, for the day the bills arrive.

Hi {first_name},

Do you know the feeling on the day the credit card statement arrives? You leave the envelope on the side for a while, and when you finally open it, you look at the minimum payment and nothing else.

Lots of people live with that for years. It isn't a dramatic crisis. It's a weight that sits on you every month and makes everything else a little harder, from sleeping well to the conversations you'd rather not have at home.

There's an article in the first edition of the Amazing Self Magazine with the best name for it I've come across: "Getting Out From Under the Debt Boulder".

It's in the Wealth section, which covers how to manage, reduce and clear debt, and how to understand your own money habits so the same boulder doesn't roll back on top of you next year.

[If you are happy to, add one line about your own experience with debt]

Read about the Wealth section of Amazing Self

Talk soon,
[Your name]

P.S. Members also get two video lessons on money every month from Mark Ling, made for people starting from scratch. Results vary, and what you get out of it depends on what you put in.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

15Article: 6 Ways to Be More Attractive Right NowDating, relationship or confidence lists
Subject 1:6 ways to be more attractive right now
Subject 2:What makes someone attractive across a room?
Subject 3:Before your next night out
Preheader:A Relationships article from the Amazing Self Magazine, and why the title says right now.

Hi {first_name},

Think about the most attractive person you know. I don't mean the best-looking one. I mean the one people are drawn to, the one who walks into a room and the whole room seems to warm up.

Most of us have met someone like that, and most of us have wondered what they have that we don't.

The Relationships section of the Amazing Self Magazine is built around that question. Its stated aim is to help you grow your ability to be attractive by spotting and letting go of the beliefs and habits that have been holding you back.

One article in the first edition is called "6 Ways to Be More Attractive Right Now". I like the "right now" part, because it points to things you can start this week instead of a ten-year project.

Next to it are "Attitude Adjustments for Maximum Magnetism" and one I'll leave you to discover for yourself: "How to Attract More MOTOS Through Excellent Conversation".

[Add one line of your own about confidence or dating]

See what is in the Relationships section

Talk soon,
[Your name]

P.S. The section also covers making friends, enjoying yourself at parties and dealing with loneliness as an adult, so it's useful whether or not you're dating.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

16Article: How to NEVER Diet AgainHealth, weight-loss or fitness lists
Subject 1:How to NEVER diet again
Subject 2:The Monday diet and the Thursday pizza
Subject 3:For anyone tired of starting over
Preheader:From the Health section of Amazing Self, next to an article on thinking differently about food.

Hi {first_name},

Lots of people have a diet they start on a Monday. By Thursday there's a pizza box in the recycling, and by Sunday night they're planning the next Monday.

If that sounds familiar, you'll see why one article title in the Amazing Self Magazine caught my eye: "How to NEVER Diet Again".

It sits in the Health section next to another one, "How to Lose Weight by Thinking Differently About Food and Exercise". Put the two titles side by side and you can see the idea behind the section: change the way you think about food and exercise first, and the rest gets easier to stick to.

The Health section is written by people like Tracey Trimmer, author of The Trimmer Method. It covers nutrition, exercise, motivation, body image and eating habits, and takes a hard look at the latest diet fads and exercise crazes.

[Add one line about your own experience with diets, if you are happy to share it]

Read about the Health section

Talk soon,
[Your name]

P.S. Results vary from person to person, and the magazine is general reading rather than medical advice, so check with your doctor before any big change to how you eat or exercise.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

17Article: Wealth Creation 101Money, business or side-income lists
Subject 1:Wealth Creation 101
Subject 2:11 differences between rich and poor
Subject 3:Who taught you how money works?
Preheader:Two articles from the Wealth section, for anyone who was never taught how money works.

Hi {first_name},

Here's a question worth a minute of your time. Who taught you how money works?

For most of us the true answer is nobody. We learned how to earn it, and we picked up the rest from our parents, from adverts and from our own mistakes.

That's why two titles in the first edition of the Amazing Self Magazine stood out to me. One is "Wealth Creation 101". The other is "11 Critical Differences Between Rich and Poor: How to Become a Rich Person by Acting Like One".

I'll leave the eleven differences to the article, because I'd only spoil it.

The Wealth section also covers residual income, reducing debt, your own money psychology and building an investment portfolio, whether you're investing $100 or $100,000. On top of that, Mark Ling, co-editor of Amazing Self, adds two step-by-step video lessons every month.

[Add one line about what you wish someone had taught you about money]

See the Wealth section and the video lessons

Talk soon,
[Your name]

P.S. This is money education, so nobody can promise you a result. Results vary and depend on what you do with what you learn.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

18Article: Easy Ways to Change Your Mindset Right NowPersonal growth, motivation or Law of Attraction lists
Subject 1:Easy ways to change your mindset right now
Subject 2:The voice that says this won't work either
Subject 3:Manage your beliefs, master your life
Preheader:From the Mindset section, which asks for an open mind and leaves out the airy-fairy nonsense.

Hi {first_name},

Everyone has a voice in their head that comments on their plans. For some people it's a cheerleader. For a lot of us it's more like a tired relative who has seen it all before and is quite sure this won't work either.

The Mindset section of the Amazing Self Magazine is about that voice: your thoughts, beliefs and attitudes, and how changing them changes what you actually do.

Two articles in the first edition are "Manage Your Beliefs, Master Your Life" and "Easy Ways to Change Your Mindset Right Now".

The editors say you'll need an open mind for this section, and in the same breath they promise you won't find any airy-fairy nonsense in it, only practical how-tos. They also call it the section to start with if you want to change your life from the ground floor up, because the way you think shows up in your health, your money and your relationships too.

[Add one line about a belief you have had to change yourself]

Read about the Mindset section

Talk soon,
[Your name]

P.S. It's $37 a month, you can cancel any time, and there's a 60-day money-back guarantee.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

Value, bonuses and guarantee 5 emails

For people who opened or clicked your earlier emails but have not joined. They answer the questions people ask before they buy: what do I get every month, what else comes with it, what if I don't like it, and what if I never finish it. Save "Last word" for the end of any series: it closes politely without a fake deadline.

19What you get every monthAny time, or when readers ask what the $37 covers
Subject 1:What $37 a month gets you
Subject 2:Three things arrive every month
Subject 3:The full list in one email
Preheader:A magazine, an expert interview and two money videos, every month you stay.

Hi {first_name},

When something costs money every month, the fair question is what turns up every month. So here's the full list for Amazing Self.

Every month you're a member, you get:

  • The Amazing Self Magazine. A new edition with four sections: Health, Wealth, Relationships and Mindset. The first edition alone runs to over 140 pages.
  • An Amazing Journey Session. A one-on-one interview with an expert, as audio with a full transcript. The first is with Mark Joyner, the best-selling author who founded Simpleology.
  • The Abundant Wealth Series. Two step-by-step video presentations on building wealth from Mark Ling, made for people with no previous experience.

When you join, you also get two bonuses: six Guided Visualization Mind Movies, and a bonus interview with Marie Forleo on mastering your health, wealth, relationships and mindset.

It costs $37 a month. You're billed monthly, you can cancel whenever you like, and there's a 60-day money-back guarantee.

[Add one line about the part you think your readers will use most]

See everything that comes with Amazing Self

Talk soon,
[Your name]

P.S. Because it's monthly, it keeps going for as long as it's useful to you, and you can stop the day it isn't.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

20The bonuses: Marie Forleo and six Mind MoviesAfter the introduction sequence
Subject 1:A bonus interview with Marie Forleo
Subject 2:Six short visualization videos
Subject 3:Two extras for new members
Preheader:Six guided visualization Mind Movies and a bonus session with Marie Forleo.

Hi {first_name},

When you join Amazing Self, two bonuses come with your membership.

The first is a bonus Amazing Journey Session with Marie Forleo, called "How to Achieve Mastery of your Health, Wealth, Relationships and Mindset". Marie is known for her work with entrepreneurs and her "multi-passionate" approach to life and business, so she fits a membership that covers all four areas.

The second is a set of six Guided Visualization Mind Movies. They're short videos built around the Law of Attraction, made for those moments when you want to picture clearly the life you are working towards.

Both sit on top of the monthly magazine, the expert interview and Mark Ling's two wealth videos.

[Add one honest line about why you're sharing this]

See the bonuses on the Amazing Self page

Talk soon,
[Your name]

P.S. Amazing Self is $37 a month, you can cancel any time, and there's a 60-day money-back guarantee.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

21The 60-day guarantee2 or 3 days after the bonus email
Subject 1:60 days to make up your mind
Subject 2:What if you don't like it?
Subject 3:The question I would ask first
Preheader:$37 a month, cancel any time, full refund within 60 days.

Hi {first_name},

Let me answer the question I would ask first: what if I sign up and it isn't for me?

Amazing Self costs $37 a month, and you can cancel any time. It also comes with a 60-day, 100% money-back guarantee. If it doesn't live up to what the page describes, you ask for a refund within 60 days and you get your money back. No questions asked.

That gives you time to read a full edition of the magazine, listen to an expert interview and watch Mark Ling's wealth videos before you decide whether to keep it.

[Add one honest line about why you're sharing this]

Read the guarantee and see what is included

Talk soon,
[Your name]

P.S. The bonuses, six guided visualization Mind Movies and a session with Marie Forleo, come with your membership.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

22Bought self-help before and never finished it?For readers who clicked but did not join
Subject 1:The book on your bedside table
Subject 2:Bought self-help before and never finished it?
Subject 3:Why this one comes monthly
Preheader:If you have a shelf of good intentions, this is worth two minutes.

Hi {first_name},

Plenty of us have a self-help book on the bedside table with a bookmark stuck somewhere around page forty. It was a good book. Life got in the way, and after a few weeks it felt too late to pick it back up.

If that's happened to you, it's a fair reason to be wary of buying anything else like it.

Here's why I think Amazing Self is worth a look anyway. It doesn't ask you to get through one big book. A new edition arrives every month with a section on each of four areas of life, so you're never behind. If you skip this month's mindset article, nothing is lost, and the next edition gives you a fresh place to start.

The editors ask for about 30 minutes a week. That might be one article, one interview on a walk, or one of Mark Ling's money videos.

And if you try it and it ends up on the bedside table too, the 60-day money-back guarantee means you can ask for a full refund.

[Add one honest line about why you are sharing this]

Have a look at Amazing Self

Talk soon,
[Your name]

P.S. It's $37 a month and you can cancel any time.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

23Last word (no deadline)The final email in any Amazing Self series
Subject 1:My last word on Amazing Self
Subject 2:Before I move on to other things
Subject 3:If you've been meaning to look
Preheader:Nothing is closing. This is simply the last time I'll mention it for a while.

Hi {first_name},

This is the last email I'll send about Amazing Self for a while. Nothing is closing and the price isn't going up. I just want to give you one clear chance to look before I move on to other topics.

So here's everything in one place.

Amazing Self is a monthly membership for your health, your money, your relationships and your mindset. Each month you get the Amazing Self Magazine, a one-on-one expert interview with a transcript, and two video lessons on building wealth from Mark Ling. New members also get six visualization Mind Movies and a bonus interview with Marie Forleo.

It costs $37 a month, you can cancel any time, and there's a 60-day money-back guarantee.

If you've been meaning to have a look and kept putting it off, today is a good day for it, if only because this is the last time I'll remind you.

[Add one honest line about why you are sharing this]

Take a look at Amazing Self

Talk soon,
[Your name]

P.S. If you know someone who has been talking about making changes this year, feel free to forward this email to them.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

Story broadcasts 2 emails

Stand-alone emails for any week. They work well a few weeks after the introduction sequence, or on their own for a list that likes stories more than product news.

24The Sunday night listAny time, ideally a Sunday
Subject 1:The Sunday night list
Subject 2:Same goals, different week
Subject 3:Do you have a list like this?
Preheader:Eat better. Pay off the card. Call that friend. Sound familiar?

Hi {first_name},

Picture a Sunday night. Someone sits down with a notebook and writes their goals for the week.

Eat better. Pay something off the credit card. Call the friend they keep meaning to call. Stop putting things off.

By Wednesday the notebook is in a drawer. The next Sunday the same list comes out again, almost word for word.

Often it isn't willpower at all. Those goals are tangled together, and most advice only pulls on one thread at a time.

That's the idea behind Amazing Self. It's a monthly membership that covers health, money, relationships and mindset side by side, with a magazine, a one-on-one expert interview and two wealth video lessons each month. It asks for about 30 minutes a week.

[Add one honest line about why you're sharing this]

See how Amazing Self works

Talk soon,
[Your name]

P.S. There's a 60-day money-back guarantee, so your first month is a low-risk experiment.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

25It is okay to ask for helpAny time
Subject 1:When did asking for help get so hard?
Subject 2:You don't have to work it all out alone
Subject 3:A small admission
Preheader:Nobody who gets anywhere does it entirely on their own.

Hi {first_name},

Somewhere along the way, a lot of us picked up the idea that needing help means we are not good enough. Not strong enough, not smart enough, not disciplined enough.

Amanda Selby and Mark Ling, who edit Amazing Self, see it the other way round. Their point is that nobody who succeeds does it all on their own, and that asking for help takes courage.

I think they're right. Most people you admire had a teacher, a coach, a book that turned up at the right time, or a friend who told them the truth.

Amazing Self is one way to get that kind of help without a big commitment. Each month there's a magazine covering health, wealth, relationships and mindset, a one-on-one interview with an expert, and two step-by-step video lessons on building wealth from Mark Ling.

[Add one honest line about why you're sharing this]

Have a look at Amazing Self

Talk soon,
[Your name]

P.S. It's $37 a month and you can cancel any time. If it isn't right for you, the 60-day guarantee means you get your money back.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

Short reminders and teasers 4 emails

Under 100 words each. Use them as a nudge a week or two after a longer email, or for a list that prefers short notes. The teasers lean on curiosity, so they suit readers who skim.

26Quick oneA week after any longer email
Subject 1:Quick one
Subject 2:Four areas, one membership
Subject 3:In case you missed it
Preheader:Health, wealth, relationships and mindset for $37 a month.

Hi {first_name},

Quick one today.

If you have been meaning to work on your health, your money, your relationships or your mindset (or all four), Amazing Self covers each of them every month. You get one magazine, one expert interview and two wealth video lessons.

[Add one honest line about why you're sharing this]

Take a look here

Talk soon,
[Your name]

P.S. There's a 60-day money-back guarantee.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

27Which one would you fix first?Any time
Subject 1:Which one would you fix first?
Subject 2:Health, money, love or mindset?
Subject 3:One question for you
Preheader:Pick one area. The other three will be there when you are ready.

Hi {first_name},

If you could improve one part of your life this year, which would it be: your health, your money, your relationships or the way you think?

Amazing Self covers all four every month, so you can start with the one that matters most and come back to the others when you are ready.

[Add one honest line about why you're sharing this]

See what is inside Amazing Self

Talk soon,
[Your name]

P.S. $37 a month, cancel any time, 60-day money-back guarantee.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

28Curiosity teaser: the MOTOS article in the magazineAny time. It names one real article from the Relationships section of the first edition and leaves the reader wanting to know what a MOTO is
Subject 1:What are MOTOS?
Subject 2:One article title I had to read twice
Subject 3:A word you might not know
Preheader:It's in the title of one of the Relationships articles.

Hi {first_name},

One article in the Amazing Self Magazine is called "How to Attract More MOTOS Through Excellent Conversation".

If you'd like to know what a MOTO is, and why good conversation brings more of them into your life, you'll find the answer in the Relationships section of the first edition.

[Add one short line of your own]

Have a look at Amazing Self

Talk soon,
[Your name]

P.S. It's $37 a month, you can cancel any time, and there's a 60-day money-back guarantee.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

29Teaser: 30 minutes a weekAny time
Subject 1:30 minutes a week
Subject 2:What would you do with 30 minutes?
Subject 3:About the length of one TV episode
Preheader:The one thing the editors of Amazing Self ask of you.

Hi {first_name},

The two people who edit Amazing Self ask one thing of their members: about 30 minutes of your time each week.

That could be one magazine article on a Sunday evening, or one expert interview on the way to work. In return you get a monthly read on your health, money, relationships and mindset, plus two money lessons a month from Mark Ling.

[Add one short line of your own]

See what you get for 30 minutes a week

Talk soon,
[Your name]

P.S. There's a 60-day money-back guarantee, and you can cancel any time.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

Classic emails 2 emails

The two emails from the old affiliate area, brought up to date with the current offer and bonuses.

30Classic: Ticket to life successAny time
Subject 1:Amazing Self: a ticket to life success
Subject 2:A personal development system with four parts
Subject 3:Amazing Self: a personal development blueprint
Preheader:One monthly membership for your health, wealth, relationships and mindset.

Hi {first_name},

Looking for more success with your health, your relationships and your money?

Amazing Self has brought together a team with experience in every area of life: relationship writers and coaches, health and fitness experts, a wealth creation expert, self-improvement authors, plus a guest interview with a leading expert every month.

[Add one honest line about why you're sharing this]

Take a look at Amazing Self here

If you have health or weight goals, if you want more from your relationships, or if you want to understand money better, Amazing Self gives you real-world instructions you can start using straight away.

It puts Health, Wealth, Relationships and Mindset together in one membership. Each month you get a new edition of the Amazing Self Magazine, plus an Amazing Journey Session (a one-on-one expert interview) and the Abundant Wealth Series (two video lessons from Mark Ling).

New members also get six guided visualization Mind Movies and a bonus interview with Marie Forleo.

See what is in this month's edition

Talk soon,
[Your name]

P.S. It's $37 a month, you can cancel any time, and there's a 60-day money-back guarantee.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.

31Classic: Secrets to your dream lifeAny time
Subject 1:Amazing Self shares secrets to your dream life
Subject 2:If your dream is better health, read this
Subject 3:Four areas of life, one monthly system
Preheader:Health, wealth, relationships and mindset in one monthly membership.

Hi {first_name},

If you are ready to stop putting your dreams on hold, I think you should take a look at Amazing Self. It's a four-in-one personal development system for your health, wealth, relationships and mindset.

If your dream is to learn the law of attraction, lose weight, feel healthier and live a more active, fun life...

If your dream is more wealth, more holidays and more time with the people you love...

If your dream is relationships that fulfil you and open doors for you...

If your dream is to feel better about yourself and become a more positive person...

Then Amazing Self is worth a look.

Find out more about Amazing Self

Every page of every monthly edition is written to speak to the things that hold people back: to help you see what is in your way and why it is there, and then how to deal with it.

Amazing Self isn't one person's opinion of what success looks like. The editors, Amanda Selby and Mark Ling, brought together writers on relationships, health and fitness, wealth creation and personal growth, plus a guest expert interviewed every month.

Each month you get a new Amazing Self Magazine, the Amazing Journey Sessions and the Abundant Wealth Series. New members also get six guided visualization Mind Movies and a bonus session with Marie Forleo.

[Add one honest line about why you're sharing this]

Take a look at Amazing Self

Talk soon,
[Your name]

P.S. You can try it with a 60-day, 100% money-back guarantee. It's $37 a month and you can cancel any time.

Disclosure: I may earn a commission if you buy through my link, at no extra cost to you.