Social
Hooks & Angles
The same product sells to very different people for very different reasons. Pick the angle that fits your audience, use one of its hooks as your subject line, first line or video opener, and send people to the resource that suits it best.
Every hook opens a question the reader wants answered, and none of them promise money, weight loss or any other result. Keep it that way when you write your own.
Who this converts for (and who it doesn't)
Converts well for
- Personal-development and self-help email lists
- Life coaches and their newsletters
- Law of Attraction, manifestation and vision-board pages
- Women's lifestyle, self-care and wellness bloggers
- Relationship and dating-advice sites and groups
- Money-mindset and beginner personal-finance readers
- Podcast and YouTube channels about motivation and habits
- Readers and book-lovers who like a monthly magazine
Not a good fit
- Get-rich-quick and "make $X a day" traffic: the wealth videos teach skills, so these buyers refund
- People who want one deep fix only, such as a strict training plan or a trading system
- Anyone looking for therapy, medical or mental-health treatment: point them to a professional
- Freebie hunters and coupon-site traffic: there is no free version and no coupon code
- Anyone under 18
Ten angles, thirty hooks
1Four areas at once
General self-help and personal-growth lists, life coaches, and any audience that says "everything feels a bit stuck".
The ideaMost people try to fix one part of their life while the other three quietly drag it back down: the healthy eating that stops in a tight month, the savings plan that dies after a row at home. Amazing Self works on health, wealth, relationships and mindset side by side, every month, so you are not fixing one and neglecting the rest.
Ready hooksThe diet didn't fail because of the food. It failed the week the bills arrived, and nobody told you the two were connected.
There's a reason your best month at work was also the month you stopped going to the gym, and it has nothing to do with willpower.
Ask anyone who has "sorted out" one area of their life what happened to the other three. The answer explains why most self-help stalls.
230 minutes a week
Busy parents, shift workers, professionals, carers: anyone who says they have no time for self-improvement.
The ideaThe sales page asks for just 30 minutes of your time each week. That is one lunch break, or one walk with an interview in your ears, and each month's material is already laid out for you, so the half-hour goes on learning instead of hunting for what to do next.
Ready hooksYou don't need a morning routine that starts at 5am. You need one half-hour a week, and a better idea of what to do with it.
What could change if you gave yourself the same 30 minutes a week you give to the washing?
Busy people don't fail at self-improvement for lack of time. They fail because nobody tells them what to do with the half-hour they've got.
3The magazine as a coach
Readers, book clubs, Kindle and magazine lovers: people who would rather read than watch.
The ideaEvery month the Amazing Self Magazine arrives split into Wealth, Health, Relationships and Mindset, full of how-tos you can use the same day (the first issue alone runs to over 140 pages). It works like a coach who turns up on schedule: you never have to book the next session, because the next issue is already on its way.
Ready hooksA coach costs a fortune and wants you on a call every Tuesday. This one turns up once a month (the first issue ran to over 140 pages) and never asks if you did your homework.
Remember when a magazine could change your whole week? This one is built to.
One of the articles is called "Manage Your Beliefs, Master Your Life." Read the title twice: the order of those two things is the whole idea.
4Mark Ling's money-skills videos
Beginners curious about online business, side-project and personal-finance readers, money-mindset audiences. Not get-rich-quick traffic.
The ideaEvery month Mark Ling, internet entrepreneur and co-editor of Amazing Self, records two step-by-step video presentations on building wealth, made for people with no previous experience. Sell it as learning a skill from someone who does it for a living, never as a way to earn a set amount.
Ready hooksMost money advice tells you what to cut. Mark Ling's videos are about what to build, and they start from zero experience.
What would you learn if an internet entrepreneur sat you down twice a month and went through it step by step, from the very beginning?
"The debt boulder" is what one Amazing Self article calls it. Getting out from under it starts with a step most people skip.
5Expert interviews
Podcast listeners, audiobook fans, and followers of well-known personal-development names.
The ideaEach month an Amazing Journey Session puts a personal-development expert in a one-on-one interview, with the audio and a full transcript. The first is with Mark Joyner, founder of Simpleology, and new members also get a bonus session with Marie Forleo on mastering health, wealth, relationships and mindset.
Ready hooksIf you could ask the founder of Simpleology one question about reaching your goals, what would it be? Someone already asked it for you.
Most self-help puts the expert on a stage. The Amazing Journey Sessions sit them down one-on-one, and the questions are the ones you would have asked.
Marie Forleo on mastering health, wealth, relationships and mindset at the same time, with a transcript, so you can keep the lines that land.
6Low risk: the 60-day guarantee
Cautious buyers, people who have been burned by courses before, and the follow-up emails to anyone who clicked but did not buy.
The ideaAmazing Self is $37 a month, billed monthly, cancel any time, and it comes with a 60-day 100% money-back guarantee. Your reader gets 60 days to decide whether it earns a place in their month, and the only thing they risk is the time it takes to look.
Ready hooksWhat's the worst that can happen? You read it, you listen, you watch, and if it isn't for you, you ask for your money back within 60 days.
$37 a month, cancel when you like, and 60 days to change your mind. That's less risk than the last book you didn't finish.
Before you spend another penny on self-help, ask one question: what happens if it doesn't work for me? Here is an answer worth hearing.
7The shelf of unfinished books
Book buyers, Kindle readers, and anyone who has started a dozen courses and finished none.
The ideaMost people who buy self-help have a shelf of books they meant to finish, each one a burst of motivation that faded around chapter four. A monthly membership turns up again next month with new material, so the motivation gets topped up instead of running out.
Ready hooksCount the self-help books on your shelf that you never finished. Then ask why the ones you did finish didn't stick either.
The problem with a great self-help book is that it ends. Then what?
You don't need another book. You need the next chapter to turn up on its own, every month.
8A monthly gift to yourself
Self-care, wellness and women's lifestyle audiences; birthday, New Year and "new month" posts.
The ideaPitch it as a monthly appointment with yourself: a new magazine to read with a coffee, an interview for a walk, two videos for a quiet evening. It is a small, regular gift that is about you, rather than one more job on the list.
Ready hooksYou remember everyone else's birthday. Who is remembering you the other eleven months?
When did you last buy something that was only for you, and wasn't food?
Pick one evening a month that belongs to nobody but you. Here is what to do with it.
9It's okay to ask for help
Mindset and motivation pages, and people who say they have "tried everything".
The ideaThe sales page says Amazing Self is for people held back by procrastination, fear of leaving their comfort zone, or having tried before and failed. The angle is permission: the most successful people ask for help, and doing it is a strength, not a weakness.
Ready hooksIf you've tried and failed so many times that you've stopped telling anyone you're trying again, read this.
Procrastination isn't a character flaw. Usually it's a missing next step. What if someone handed you the next one every month?
Nobody successful did it on their own. So why are you still trying to?
10Law of Attraction visualizations
Manifestation, Law of Attraction and vision-board audiences.
The ideaNew members get six Guided Visualization Mind Movies, short videos made to be watched as part of a morning routine to keep the mind on your goals. Present them as a daily habit tool, and never promise that watching them brings money, a partner or weight loss.
Ready hooksWhat you look at first thing in the morning sets the tone for the day. Six short guided videos are made for exactly that minute.
A vision board on the fridge is easy to stop seeing. A video you press play on each morning is much harder to ignore.
Most people read about the Law of Attraction. Very few practise it every morning. This makes the practising part easy.
Writing your own hooks? Ask a question your reader can't leave alone, then answer it with what is really inside Amazing Self. Never promise income, weight loss or a relationship result, and never invent a story you didn't live. The Promotion Rules page has the approved wording.